This is a review article, all the identification details, designer name and source of the article are mentioned in the up-right corner.
19.06.2018 Fashion Stores

ROARINGWILD STORE DESIGNED BY DOMANI ARCHITECTURAL CONCEPTS

Domani Architectural Concepts
Made by:
Shenzhen
frameweb

Shenzhen, China – Designed by Domani Architectural Concepts, the Roaringwild store is a distillation of the young brand in an expanding cultural centre. At the storefront entrance, visitors are confronted by a massive sculptural letter ‘R’ resembling a Penrose staircase. The Guangzhou-based architecture studio designed the red ‘R’ to emerge from the angular staircases only from a certain perspective: the shape becomes abstracted upon entering. The dynamic installation fills the interior with the red passion and black tranquility of the brand.

Roaringwild store designed by Domani Architectural Concepts

Lined with black built-in display cases and ending with a wall of mirrors, the narrow space can be expanded through projections on the black vertical surfaces, opening the store to more content beyond the retail products. Roaringwild is part of a new wave of young brands and entrepreneurs driving Shenzhen’s explosive growth towards the city’s establishment as a social and cultural centre. Rejecting the so-called decline of physical retail, Domani and Roaringwild embody a ‘fearless, dream-driven attitude’ – not to mention the brand identity of stubborn self-expression.

Roaringwild store designed by Domani Architectural Concepts

Roaringwild store designed by Domani Architectural Concepts

Roaringwild store designed by Domani Architectural Concepts

Roaringwild store designed by Domani Architectural Concepts

Roaringwild store designed by Domani Architectural Concepts

Roaringwild store designed by Domani Architectural Concepts

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